Privacy Policy for Zapify

Last Updated: 01/01/2025

1. Introduction

Welcome to Zapify (“Company”, “we”, “our”, “us”). Zapify provides WhatsApp CRM and marketing automation tools that help businesses communicate with customers through official WhatsApp APIs.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, mobile apps, integrations, and software (“Services”).

By using Zapify, you agree to this Privacy Policy.

2. Information We Collect

a. Information You Provide

Full name
Email address
Phone number
Business name & address
Billing information
Login credentials
WhatsApp Business API details
Uploaded files, media, or contacts (if voluntarily provided)

b. Information We Collect Automatically

Device information
IP address
Browser type
Usage logs & timestamps
Interaction data and click-stream
Cookies & tracking technologies

c. Customer Data Sent Through WhatsApp

We may process (but do not own) your:

Customer messages & chat history
Contact details
Campaign content
Tags, labels, segmentation information
Media sent or received via WhatsApp

You retain full ownership of all customer data. Zapify only acts as a data processor.

d. Integration Data

When you connect third-party tools such as:

Shopify
WooCommerce
Gmail
Facebook/Instagram
Google Sheets
CRMs & eCommerce platforms

…we may receive information from those platforms in accordance with their privacy rules.

3. How We Use Your Information

We use information to:

✔ Provide and manage Zapify services

✔ Configure and maintain WhatsApp API access

✔ Authenticate user access

✔ Improve product performance

✔ Personalize your dashboard experience

✔ Send service notifications, billing reminders & alerts

✔ Support analytics, reporting, and product optimization

✔ Prevent abuse, fraud, and unauthorized activity

✔ Comply with legal, regulatory, and security obligations

We do not sell your personal information.

4. Legal Basis for Processing (GDPR)

We process data under the following bases:

Contractual necessity (to provide the service)
Legitimate interest (security, fraud prevention, analytics)
Consent (marketing emails, cookies)
Legal obligation (tax & compliance)

5. How We Share Information

We may share data with:

Official WhatsApp Business API providers
Cloud hosting providers
Payment processors (Stripe, etc.)
Email or notification service providers
Integration partners (Shopify, Meta, etc.)
Legal or regulatory authorities when required
Contractors assisting in product maintenance

All third parties are bound by confidentiality and data protection agreements.

6. Data Retention

We retain your data only as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce agreements

Users may request deletion at any time.

7. Data Security

We use industry-standard measures including:

Encryption in transit & at rest
Secure data centers
Role-based access
Regular security audits
Two-factor authentication

However, no system is 100% secure. Users are responsible for maintaining password confidentiality.

8. Your Data Rights

Depending on your region, you may:

Access your data
Correct inaccuracies
Delete your account
Export your data
Restrict processing
Withdraw consent
Opt out of marketing emails

Requests can be sent to: support@zapify.africa

9. International Transfers

Your data may be stored or processed outside your home country. We ensure protection using:

Standard Contractual Clauses (SCCs)
GDPR-compliant transfers
Secure server infrastructure

10. Children’s Privacy

Zapify is not intended for individuals under 16. We do not knowingly collect data from minors.

11. Changes to the Policy

We may update this Privacy Policy periodically. Users will be notified of significant changes.

12. Contact Information

For questions or concerns:
Email: support@zapify.africa